2023 Categories
Entries are closed.
Digital Excellence Awards
Best Website
This category recognizes best-in-class website design. Our judges are looking for websites that deliver results through creative design and seamless user experience. Entries should highlight how the website has succeeded in the overall business objective, namely revenue generation or customer engagement. There will be a special focus on design, user interface & interaction, usability, layout, functionality, and intuitiveness.
Best in E-commerce
This category will recognise an E-commerce company who is maximising digital to drive business results. A company who looks after their customers across all digital channels and has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of existing customers. Our judges are looking for companies that are delivering best in class customer experience by harnessing the power of digital.
Digital for Good Award
This category recognises charities and not for profit organisations that drive digital excellence throughout their website, social media platforms, projects or services. The category is open to local and national government, emergency services and not-for-profit bodies from across Ireland. Our judges are looking for companies that are delivering best in class customer experience by harnessing the power of digital.
Large Agency of the Year
This category recognises an agency with more than 10 employees offering their clients a specific or range of digital services. The judges will be looking for digital strategy across a number of campaigns carried out within the last 12 months with a major emphasis on creativity, development, delivery and client experience.
Best App
This category recognises developers who can showcase their innovation for building first-class apps. There will be a special focus on user interface & interaction, usability, design & layout, functionality, audience size and intuitiveness. All mobile platforms will be accepted and considered. Wearables and virtual reality apps are also encouraged to enter.
Best Use of Disruptive Technology
In partnership with
This category recognises organisations ability to leverage emerging technologies such as (but not limited to) Cloud, IoT, 5G, Big Data, Automation, AI, Blockchain, AR, VR to enhance the customer experience or improve their organisation. Judges will review applications of disruptive technologies that have had an impact, including machine learning powered chatbots or personal assistants and models that integrate big data to predict outcomes or make intelligent recommendations.
Best in Social Media
This category recognises social media campaigns that utilise one or more social media channels to promote and build an organisation’s brand and community. Our judges are looking for an engaging, innovative and compelling social media campaign that includes creative use of video, content and excellent communications.
Best Customer Experience
This category recognises the success of the customer experience demonstrated via all business touch points.This includes the customer perception of the brand, their experiences interacting with it, and their whole journey throughout the customer lifecycle. Our judges are looking for creativity, content, structure, visual design, functionality, community management/engagement and interactivity across multiple digital platforms.
Best Integrated Media Campaign / Strategy
This category recognises an integrated marketing campaign that combines a variety of channels including digital, print/broadcast advertising, public relations, direct marketing and in-store / event promotions. Our judges are looking for innovative, creative and emotive campaigns that drive consumer behaviour and deliver outstanding results.
Best Podcast
This category includes podcast and audio which utilises one or more digital channels to promote and build an organisation or individual’s brand and community. Our judges are looking for engaging, innovative and creative use of content and excellent communications.
Best in Storytelling
In partnership with
This category recognises storytelling throughout a campaign that utilises one or more digital channels to promote and build an organisation or individual’s brand and community. Our judges are looking for engaging, innovative and compelling storytelling that includes creative use of video, photography, design, blogs, content and overall excellent communications.
Small Agency of the Year
This category recognises an agency with under 10 employees offering their clients a specific digital service or range of digital services. The judges will be looking for digital strategy and execution across a number of campaigns carried out within the last 12 months with a major emphasis on creativity, development, delivery and client experience.
Best in Universal Design
In partnership with
This category recognises companies that followed a user-centred design process that resulted in a great user experience for the widest range of users possible. They aimed to achieve an intuitive and inclusive user experience for as many people as possible, followed a strategy that researched and defined users’ needs and designed an easy to use, an accessible and aesthetically pleasing solution that achieved great results.
There will be a special focus on user interface & interaction, usability, design & layout, functionality, audience size and intuitiveness. All mobile platforms will be accepted and considered. Wearables and virtual reality apps are also encouraged to enter. Judges will review submission in relation to the 7 principles of Universal Design which can be viewed here.
Best Consumer Campaign
This category recognises companies that created a successful B2B or B2C digital marketing campaign across online media. Our judges are looking for digital campaigns that drove engagement, conversions, and traffic and succeed in goals within the organisation.
Best Influencer Led Campaign
This category recognises companies that created a successful digital marketing campaign in participation with Influencers. Our judges are looking for digital campaigns that engaged people, conversions, and traffic, and succeed in goals within the organisation.
Digital Team of the Year
This category recognises the best team, either in-house or within an agency, which achieved extraordinary results whilst working collaboratively in order to deliver a digital project or campaign. Our judges are looking for a team that identified and utilised all team members key skills to exceed on target delivery, a team that collaborated to create and innovate – a team that exceeded all expectations, proven by their results.
Design & UX Team
This category recognises the best teams which achieved extraordinary results in working collaboratively in order to achieve an end goal. Our judges are looking for a Design & UX team that focuses on doing great campaigns, and their differences turn into strengths and they can come to strategic and creative solutions.
Future Web Award
This category recognises an organisation or agency that has a Web3, Blockchain or Metaverse strategy and is revolutionising the future of their digital services and solutions. This service includes, but is not limited to use of the Blockchain VR / AR digital campaigns, IoT, Metaverse events or customer engagement platforms in the Metaverse. Entries are open to companies or agencies that have introduced components of Web3 or are actively using Blockchain technology to provide solutions.
Best Digital Brand
In partnership with
This category recognises organisations that have planned and implemented a very clear digital strategy for their brand and succeeded in their goals. The judges will be looking for clear insight into the strategy set, how the digital strategy sits within the overall brand strategy, what steps/campaigns were undertaken to reach digital brand goals and what success was achieved once goals were reached. This category also applies to all brands with a digital presence that purposefully manage their digital persona. Whether a well established brand with a clear online presence that is carefully maintained with ongoing strategy improvements or a brand who newly launched a digital brand or revamped a tired or outdated digital brand.
Best Collaboration
This category recognises organisations that have achieved excellent results due to a great client-agency or inter-agency collaborative effort. Our judges are looking for collaborative partners that have reached success in generating powerful digital design or marketing campaigns, shared empathy and trust, and delivered a successful project together. This category applies to a minimum of 2 collaborative partners.
Best Event Campaign
This category recognises companies or agencies that created a successful digital marketing campaign across online media for an in-person or virtual Event. Our judges are looking for digital campaigns that drove engagement, conversions, and traffic and succeed in goals within the organisation and left a meaningful impression on the end customer.
